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Monday, December 7, 2009

The Ed Hardy Experience

Don Ed Hardy is a tattoo artist from Southern California that originally studied the art under Sailor Jerry before moving to Japan in 1973 to study under Japanese tattoo master Horihide. Since then, he's made a very big name for himself in the tattoo world, with what was considered to be a unique blend of American and classical Japanese aesthetics.

Fast-forward to 2004, he teams up with French designer Christian Audigier to create a line of clothing called "Ed Hardy", which consist of your staple items like shirts, ties, jeans, underwear, socks, sneakers, etc...but with Ed Hardy artwork plastered all over them.

As well-intentioned as the designer and artist may have been, this line of clothing has been co-opted by what many people are describing as the "douche-bag" movement. It seems as if these clothes are the official outfit of MTV reality stars, gym-freaks, and fake-tan lovers. That criticism aside, I'm not really a fan of paying $80 for a t-shirt. And if I HAD $80 to spend on a t-shirt, I'm not sure I would wear anything this tacky:

Look, MAYBE 20 years ago, when I was in high school, I MAY have bought into this stuff...but that's a big "MAYBE". I'm sure it would have been something I wore once, and then it'd get lost in my closet. Although, if I took it out now, it'd be "vintage" and cool. But then, Ed Hardy would be something else. Oh well, time-travel seems like there are always designers like this that pop up and sell well, regardless of taste or cost. Look at the whole Tommy Hilfiger thing in the 80s-90s. Those clothes were BUTT UGLY, and supposedly made for the "yacht" set....but was co-opted by the "urban" set (that means black people).

So, to each his/her own. That makes me think-- I showed a bunch of guys clothing. Now, if I was single and/or young, what would I see Ed Hardy-loving women wearing: No thank you.

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